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Impact on Performance
Luthans, F., Avey, J. B., Avolio, B. J., & Peterson, S. J. (2010). The development and resulting performance impact of positive psychological capital. Human Resource Development Quarterly, 21(1), 41-67. doi:10.1002/hrdq.20034
Measuring Impact of REG using conjoint economic analysis
Measuring Reputation, Engagement, Goodwill
R Whiting, P Hansen & A Sen (2017), “A tool for measuring SMEs’ reputation, engagement and goodwill: A New Zealand exploratory study”, Journal of Intellectual Capital 18, 170-88
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